Commsor buys Meetsy to create community tools for all
Mac Reddin, co-founder and CEO of commanding officer, met the first professional investor for his company’s $ 16 million Series A on Lunchclub, a marketplace for 1: 1 video introductions. Commsor, which sees itself as an operating system for community managers, then experienced first-hand the benefit of matching people in similar industries in an engaging online setting.
So it’s only fitting that, months later, Commsor adds a company to its technology stack that focuses on private networks within communities. Commsor picked up Meetsy, a startup that helps people in communities facilitate creative and spontaneous conversations with each other. Meetsy, a fully seeded company, was founded by Bradley Tramer and sold for an undisclosed price.
Commsor was launched months ago to be the solution that helps community managers prove that they are not wasting budget and that their work is linked to real and valuable results. Commsor might pull a glimpse like: “Here are three Google engineers who use your [insert community platform name here]. so maybe it’s time to approach Google and ask them if they want a business contract. “
With the acquisition, Commsor’s ambition seems to broaden somewhat. For a community to have external value to a business, it must be healthy on the inside. Members need to connect, riffle and have a chance to debate this common interest that got them there in the first place. Meetsy works within companies, pairing employees with employees, alumni programs, and with venture capitalists who also want their portfolio companies to connect with each other.
“If Commsor helps you prove the business value of community and Meetsy helps you build a better community, these two elements combine to have an even greater impact. “
Even though rising vaccination rates in the United States may open the tap for in-person interactions, many believe there will always be a virtual component in interactions, especially with distributed teams. Certainly, the wave of super-connector applications has grown as remote working takes deeper roots. The aforementioned Lunchclub was last valued at $ 100 million, Workvivo raised $ 16 million in funding and Gatheround landed a seed of $ 3.5 million last month.
“Every virtual event tool, I’ve seen how some sort of network fits into it, but that’s generally what I think of as a ‘dumb network’,” Reddin said. He alludes to the common “speed dating” strategy of randomly placing people with each other for a few minutes and then repeating.
Meetsy, he said, has refined a robust matching system so that a community manager can enter and define people according to their attributes chosen by themselves. It can then fill in match rules based on guidelines on how they want matches to happen. For example, Meetsy could ensure that fintech VCs only meet with fintech startups to spark future investment, or that employees can only meet outside of their current team to promote cross-collaboration.
“That way it’s not just about smashing two rocks together and hoping for sparks to fly,” Reddin said.
Both companies will continue to exist under the existing brand, but Meetsy users could get a discount on Commsor or benefit from future bundling features. Meetsy has always been free, but will experiment with new paid features in the future, such as white label capabilities or a tier system that requires businesses to pay once they reach a certain number of community members.
Tramer, the founder of Meetsy, said combining tools with Commsor will help community managers “foster meaningful connection at scale and measure the impact of those connections.”
“Five years from now, I see ‘organized presentations’ as a central pillar of community engagement alongside events and forums,” he said.