“Immersive Van Gogh” is now open in Hollywood. Here’s what it’s like to visit the LA show.
After a brief tease and a few false starts, “Immersive Van Gogh” finally hit Hollywood with animated projections of the artist’s recognizable paintings as Room in Arles and The starry Night. This is roughly how you might describe all of the five similar shows touring the country right now, but this one, from the Lighthouse Immersive and Impact museums, is certainly selling the loudest version of the Dutch painter.
“Immersive Van Gogh” inhabits Amoeba Music’s former Sunset Boulevard record store at least until early 2022 with three main venues, all covered with tracks from the same 35-minute loop that plays on 65 projectors: one small entrance area with sculptures in the center, a spacious main hall with floor-standing distancing circles and mirrors wrapped around interior columns, and a balcony with a slender, unbroken band of the projection spectacle that seems built to pose.
Tickets cost $ 40 to $ 55 depending on the day or time of your visit, before fees, upgrades or parking fees. If you don’t mind filling up your filmstrip and just want to admire Van Gogh’s art and learn more about his life, check out Iris at the Getty for free or the five or so works on display at the Norton Simon. But inevitably, the record of the ‘Immersive Van Gogh’ selfies will be one that many Angelenos feel comfortable with (and already have, judging by the queue around the block as we left the room). media preview Wednesday).
You can probably thank / blame Emilie in Paris for the barrage of those Van Gogh shows that take advantage of public domain footage, and LA’s “Immersive” actually has a connection to the one featured in the Netflix series: Massimiliano Siccardi, who shared a director’s credit on the French exhibition, supervised this traveling installation.
These few minutes of Emilie in Paris screen time launches a swirling and leisurely affair, conducive to romance and relaxation. But that’s not really the vibe of “Immersive Van Gogh”. To borrow a Van Gogh iconography metaphorically, we expected to walk in and admire a vase of sunflowers, but instead it was as if a wheelbarrow full of sunflowers was thrown in our faces. The looping animation feels like a half hour music video constantly vying for your attention with shifting landscapes, bursts of brushstrokes and an absolutely thunderous soundtrack that alternates between Thom Yorke, Edith Piaf, breathy ambient sounds and buzzing choral patterns. Of course, all of this requires you to appreciate the pretty paintings – and all is well with that – but from its title cards “Vincent” to its dramatic fades to black, “Immersive Van Gogh” also seems to demand that you appreciate. his vision, and not just that of Van Gogh.
We explored the conceptually similar “Beyond Van Gogh” in Anaheim last month, and it’s hard to resist constantly comparing the two. But to be brief, “Beyond” progresses at a relaxed pace and lets the faithful and wall-sized translations of the paintings linger a bit. “Immersive” always keeps moving and focuses much more on cutting and reassembling its source material. Anaheim’s sound like Fancy, that of Hollywood sounds like an advertisement for a perfume. Ultimately, they both feel like screen savers: “Beyond” like a slideshow with animated transitions, “Immersive” with the energy of those old flying star fields and 3D pipes . In a cottage copier industry, “Immersive” inevitably comes down to feeling like cool, but that doesn’t necessarily mean it’s always better.
On the other hand, “Immersive Van Gogh” overtakes its local competitor to fully embark on the experience from start to finish. There is a sunflower mural and a “Find Beauty Everywhere” sign on the outside, and once inside things start with a very Insta-room-esque pre-show space with neon Starry Night-inspired ceiling, an oversized relief-sculpted self-portrait, a sunflower-adorned cafe and pastry bar, a post-impressionist mock reconstruction of the Hollywood sign, and an AI installation that lets you write notes back and forth with the prolific writer. (There’s also a shiny green living room as a tribute to the artist’s destructive relationship with absinthe, which is, uh, definitely a choice.) And that’s it before you even enter the screening space. main.
As for the screening rooms, we suggest that you move between them to change your perspective. On the other hand, you’ll see the same animations in all three, so feel free to stick to one cushion and one distance circle without worrying about missing a thing. Speaking of the space, regulars at Amoeba’s original location will immediately recognize the bones of the building: you step into what was once the t-shirt section and walk through a setting where the stage once stood in the main cavernous space, with the columns covered by mirrored panels. Towards the back (or what was once the front of Amoeba) you’ll still find this staircase that leads to a balcony that once housed rows of DVDs.
So, is “Immersive Van Gogh” worth it? You saw what we said above about pricing, right? Take a look at the rest of our photos below and decide if that $ 40 plus price tag is worth capturing yourself.
“Immersive Van Gogh” can be found at 6400 Sunset Boulevard. Tickets start at $ 40 and are available daily until January 2, 2022.