Thursday picks up $ 3.5 million for once-a-week live dating app – TechCrunch
Thursday, a dating app that wants to solve problems created by, well, too much time spent using dating apps, had raised an initial investment of £ 2.5million (roughly $ 3.5million) – a few months after the launch (in May) of its unique correspondence service in London and New York (and accumulating more than 52,000 downloads).
Last Thursday (June 17), it indicates that 110,000 likes were sent, resulting in 7,500 matches in a single day. However, the number of actual dates that have occurred is not something he is able to report.
The seed is double their original purpose, with funding coming from Ascension Ventures, Best Nights VC (formerly M-Venture), the investment arm of Jägermeister, Connect Ventures, as well as early backers from CityMapper, TypeForm and FIIT (processed via SeedLegals).
Notable angels supporting the dating platform include Tom Blomfield, founder of Monzo; Matt Robinson, founder of GoCardless and Nested; Ian Hogarth, founder of Songkick; Eldar Tuvey, founder of Wandera and Henry de Zoute, founder of LookAfterMyBills.
So what’s the turn of Thursday in a highly competitive space? The clue is in the name: this dating app is only available one day per week.
Specifically, the app opens for use at 12:01 am every Thursday morning, so the scan is compressed within hours. All matches and conversations disappear at midnight. As a result, users are pressured to act quickly – and “be a little spontaneous,” as the saying goes – if they want to have a date that night.
The profiles are therefore quite basic. Users can upload five photos (from social media apps like Facebook or from their phone’s camera roll) and share “top news” about themselves.
The app also invites them to answer a few questions to give a glimpse of their personality. And there is a ‘Stories’ style feature to show more of who they are (again, this content is removed after 24 hours).
Matches are based on what Thursday says is an “approximate location” – so matched users will be able to find a convenient place to meet. (The app specifies that the exact location of users is never shared.)
Thursday users are encouraged to log in only in the morning if they are free that evening to go out on a date.
Matches are also limited to 10 people per day – to prevent users from just trying to maximize their chances by swiping to match every user they see.
By setting strict (time) limits on usage, Thursday’s argument is that scarcity of services can solve some of the problematic overuse issues that can plague dating apps, leading to dating indecision and fatigue. sweep. And, well, waste a lot of time.
He also believes that by giving users a limited chance – one day a week – to book a date, he can put some of the excitement back into digital dating. Which can sometimes seem quite transactional.
Commenting in a statement, co-founder George Rawlings said, “Just four weeks after launch and we are delighted to have a number of notable investors on board who truly believe in our vision and support this app. We have big plans with a clear mission, to change the culture of the way people date. This is just the start and we will deliver. Dating apps have become exciting again.
With twice the amount of seed funding they originally planned to raise, Thursday’s team intends to hit the gas – and, well, there’s no way to patent that genre. idea, so they will need to act quickly to stay ahead of any fast – follows.
It’s no surprise, then, that the startup funding plan includes the hiring of a growth manager and marketing manager, in addition to other leadership roles and a number of tech hires. – and come up with what they call a “six-figure marketing strategy”.
The extension of the app to other cosmopolitan cities elsewhere is also on the roadmap. But for now, Thursday is only available to singles in London and New York.
Dating apps are already a diverse bunch – addressing all kinds of priorities, communities, and issues, including applying various creative twists on behalf of helping users find a match (e.g. limiting who can send the first message; or by hiding selfies until a few messages have been exchanged to get past the superficial slip).
Another interesting idea is the time limits on use. However, it remains to be seen how this type of “demand manipulation” might affect the resulting dating power dynamics. And it seems interesting that the founders are both men.
“This is the first release on Thursday and it’s definitely not perfect, so in the short term we’ll be using this time to strengthen the app, introduce new features, and continue to develop our matching algorithm to make it the most efficient and intuitive. matching system in the market, ”added co-founder Matt McNeill Love in another statement. “We’re also going to introduce a revolutionary feature that’s never been done before, which will really help date matches.”
Given the accelerated uptime and the disappearance of messages, Thursday clearly needs to pay special attention to user safety.
In this regard, it is stated that all users are verified before registering, either by uploading their passport or driver’s license. He also says he takes abusive messages “extremely seriously” and does not tolerate hate speech, such as racism, bodily shame or misogyny.
The commitment is that these abusive users will be blocked and unable to return.
While the app’s USP is a “one day per week” limit, of course there is a payment option to get a little more access.
Thursday says there are “a limited number” of VIP memberships available.
Users who choose to pay monthly fees will have their profile boosted all day (“increased visibility x60”); be able to send unlimited likes; and be able to unlock the use of Saturday… although on the day of the bonus they are presumably limited to the pool of other VIP users, as non-paying users are blocked until Thursday.